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WW1 poster, Blood or Bread
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WW1 poster, Blood or Bread
Poster, Blood or Bread, US Food Administration.
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376316
© Mary Evans Picture Library/Onslow Auctions Limited
Administration Blood Bread Effort Save Supplies Supply Waste
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Blood or Bread
EDITORS COMMENTS
- A Powerful WWI Poster from the US Food Administration, 1918 During the tumultuous period of the First World War, the United States Food Administration played a crucial role in ensuring the military's food supply was sustained while also maintaining the civilian population's morale and well-being. One of the most iconic posters created during this time was the "Blood or Bread" image, produced by the US Food Administration around 1918. This evocative poster, now held in the Mary Evans Picture Library/Onslow Auctions Limited collection, features a striking and poignant image of a mother and her child. In the foreground, the mother holds her child close, her expression filled with concern and determination. Behind them, a soldier, dressed in full uniform, stands with his back turned, his rifle slung over his shoulder. The title, "Blood or Bread," is emblazoned across the top, with the subtitle, "Food Will Win the War," below. The poster's message is clear: the nation's food resources were needed to support both the soldiers on the battlefield and the civilians at home. By conserving food and reducing waste, everyone could contribute to the war effort. The image of the mother and child, along with the soldier, emphasizes the interconnectedness of the home front and the battlefront, and the shared responsibility of all citizens to do their part. The "Blood or Bread" poster is a powerful reminder of the sacrifices and shared commitment that defined the First World War era. Its enduring impact is a testament to the persuasive power of visual communication and the importance of collective action during times of crisis.
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