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Its a worth-while life join the Regular Army
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Its a worth-while life join the Regular Army
It?s a/ worth-while/ life/ join the/ Regular Army.Colour photolithograph recruiting poster published by Her Majesty?s Stationery Office, 1960 (c).Printed by Fosh and Cross Limited, 1960 (c).Associated with the Royal Army Medical Corps. Date: circa 1960
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14397405
© The National Army Museum / Mary Evans Picture Library
EDITORS COMMENTS
This recruiting poster from 1960, published by Her Majesty's Stationery Office and printed by Fosh and Cross Limited, invites young men to consider joining the Regular Army with the enticing caption, "It's a worth-while life." The vibrant color photolithograph, associated with the Royal Army Medical Corps, showcases the camaraderie, adventure, and sense of purpose that awaited those who enlisted. The image in the foreground features a group of soldiers, dressed in their uniforms and engaging in a lively conversation, while in the background, a stunning landscape unfolds. The diverse group of soldiers, representing various ethnicities and backgrounds, underscores the Army's commitment to inclusivity and unity. The serene yet powerful scene conveys the message that a life in the Army offers not only a sense of belonging but also the opportunity to explore new places, learn valuable skills, and make a difference in the world. The poster's design is both visually appealing and persuasive, with its use of bold typography, striking colors, and compelling imagery. The tagline, "Join the Regular Army," is prominently displayed, inviting potential recruits to take the first step towards an exciting and fulfilling career. This poster, which transports us back in time to the early 1960s, serves as a poignant reminder of the enduring appeal of military service and the sense of adventure, purpose, and camaraderie it offers. Whether driven by a desire for adventure, a sense of duty, or the opportunity to make a difference, the Regular Army promised a worth-while life for those who were willing to answer the call.
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