This Way, Madam! by Sydney Blow and Douglas Hoare
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This Way, Madam! by Sydney Blow and Douglas Hoare
Promotional postcard for This Way, Madam! By Sydney Blow and Douglas Hoare from the French Aime des Femmes by Maurice Hennequin and Albert Mitchell (Palais Royal, 2nd May 1911). First produced Plymouth, 15th September, and Queens Theatre, 27th September 1913. Date: 1913
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Media ID 14249804
© The Michael Diamond Collection / Mary Evans Picture Library
Blow Hoare Ladys Madam Panto Pantomime Promotional Queens Shopping Sydney Douglas Theatrical
This Way, Madam!
EDITORS COMMENTS
is a captivating promotional postcard for the popular theatrical production of the same name, which first premiered at the Queens Theatre in London on September 27, 1913. The postcard features an image of Sydney Blow and Douglas Hoare in character, inviting a lady, or perhaps several ladies, to follow them as they lead the way through a bustling shopping district. The scene is set at the Palais Royal in Paris, as indicated by the French title "Aime des Femmes" by Maurice Hennequin and Albert Mitchell. The 1910s were a golden age for popular entertainment, and "This Way, Madam!" was no exception. The production was first staged in Plymouth on September 15, 1913, before making its way to the West End. The postcard's vibrant colors and lively composition perfectly capture the spirit of the pantomime, which was known for its witty dialogue, elaborate costumes, and lively music. The image on the postcard shows Sydney Blow and Douglas Hoare in their theatrical finery, with Blow wearing a top hat and cane, and Hoare in a dapper suit and bowler hat. The ladies they are leading are dressed in the latest fashion, their elegant gowns and parasols adding to the sense of excitement and glamour. The background is filled with the hustle and bustle of a busy shopping street, with shops displaying their wares and people going about their business. Overall, this postcard is a fascinating glimpse into the world of early 20th century popular entertainment, and a reminder of the enduring appeal of the pantomime tradition. Whether you're a fan of theatre history, vintage advertising, or simply love the elegance and charm of the past, this postcard is sure to delight.
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