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Wartime underwear article, Britannia and Eve magazine, 1940
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Wartime underwear article, Britannia and Eve magazine, 1940
Page from Britannia and Eve magazine, September 1940, reporting on various types of foundation garments to ensure a controlled figure under clothing. Items featured include a girdle by Le Gant to give a nipped-in waistline, a corselette, also from Le Gant, a Caprice diaphragm control brassiere for fuller figures and other brassieres and corselettes by Kestos, Kemplas and Spencer. Date: 1940
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Media ID 14244206
© Illustrated London News Ltd/Mary Evans
Bras Brassieres Caprice Control Corselette Corset Corsetry Corsets Foundation Gant Garment Garments Girdles Kestos Lingerie Shape Shaping Underwear Waist Waistline
EDITORS COMMENTS
This intriguing page from the September 1940 issue of Britannia and Eve magazine offers a glimpse into the world of wartime underwear and the various types of foundation garments that ensured a controlled figure under clothing during this era. With the title "Underneath It All," the article highlights several items designed to shape and support women's figures during a time when fabric was rationed and fashion took a back seat to practicality. Among the featured items is a girdle by Le Gant, which promises to give a nipped-in waistline, helping women achieve an hourglass figure. Another Le Gant product, a corselette, is shown, designed to smooth and shape the figure from the waist to the thighs. For fuller figures, the Caprice diaphragm control brassiere by Caprice is recommended, with its adjustable bands and hooks providing extra support. Additional bras and corselettes by Kestos, Kemplas, and Spencer are also displayed, each offering different levels of control and shaping. The importance of these garments during wartime is evident, as women were encouraged to maintain their figures despite the challenges of rationing and the demands of the war effort. This page from Britannia and Eve magazine offers a fascinating look into the history of undergarments and the role they played in shaping women's bodies during the 1940s. The various types of foundation garments featured, from girdles to corselettes and bras, demonstrate the ingenuity and resourcefulness of the fashion industry during a time of scarcity and adversity.
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