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Tangee lipstick advertisement, 1939
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Tangee lipstick advertisement, 1939
A smiling woman wearing a military helmet and a red Tangee lipstick, " for Beauty on Duty" ! Date: 1939
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14244298
© Illustrated London News Ltd/Mary Evans
Duty Lips Lipstick Makeup Mouth Smile
EDITORS COMMENTS
Amidst the turbulent backdrop of the 1930s, as the world braced for the impending storm of war, an unexpected beacon of hope and defiance emerged in the form of a bold and striking advertisement for Tangee lipstick. The image, dated 1939, depicts a radiant woman, her eyes sparkling with determination and a hint of mischief, donning a military helmet. The contrast between her feminine red lips, accentuated by the Tangee lipstick, and the harsh, utilitarian helmet is both striking and subversive. The tagline "For Beauty on Duty" encapsulates the essence of this powerful advertisement. In the midst of the looming threat of World War II, women were expected to maintain their beauty and grace, even in the face of adversity. This advertisement served as a reminder that even in the most challenging of times, women could still hold onto their sense of self and femininity. The woman's smile, a symbol of hope and resilience, stands out against the backdrop of the impending conflict. Her lips, painted a bold and vibrant red, are a testament to the power of beauty to uplift and inspire. The advertisement is a poignant reminder of the enduring spirit of women during wartime, their ability to maintain their sense of self and beauty, even in the most trying of circumstances. This photograph, with its powerful imagery and symbolism, is a fascinating snapshot of history. It offers a glimpse into the cultural and social norms of the time, and serves as a reminder of the strength and resilience of women during wartime. The image is a reminder that even in the darkest of times, beauty and hope can still shine through.
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