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SWAN & EDGAR 1883
Wall Art and Photo Gifts from Mary Evans Picture Library
SWAN & EDGAR 1883
Advertisement for Swan & Edgar, London
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 611257
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10101528
1883 Department Edgar Stores Swan
EDITORS COMMENTS
Step back in time with this image of Swan & Edgar's grand advertisement from 1883. The photograph, taken by an unknown artist and now available through Mary Evans Picture Library, offers a glimpse into the rich history of retail in London during the Victorian era. Swan & Edgar, a renowned department store located on the Strand, was known for its high-quality goods and elegant shopping experience. This advertisement, displayed prominently in a trade publication, showcases the store's extensive range of merchandise, from textiles and furniture to books and art supplies. The image features a beautifully designed poster, adorned with intricate detail and vibrant colors. At the center, the Swan & Edgar logo, featuring a graceful swan and the store's name, takes pride of place. Surrounding it, various illustrations of the store's offerings are displayed, each accompanied by a brief description. The advertisement's design is reminiscent of the Art Nouveau movement, with its flowing lines and organic forms. The use of bold typography and contrasting colors effectively draws the viewer's attention to the text, while the illustrations add a touch of whimsy and playfulness. This advertisement not only provides a fascinating glimpse into the past but also offers valuable insights into the marketing strategies of the time. Swan & Edgar's emphasis on quality and variety, as well as their use of eye-catching design, would have made their advertisements stand out in a crowded marketplace. Today, this image serves as a reminder of the rich history of retail in London and the important role that department stores played in shaping the city's cultural landscape. Whether you're a historian, a collector, or simply someone with an interest in the past, this photograph is a must-have addition to your collection.
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