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Selfridges during Second World War
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Selfridges during Second World War
Selfridges department store on Oxford Street, London pictured during World War Two with the windows covered over as protection against air raids, and with the flags of the UKs allies hanging between its columns. Date: c.1943
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Media ID 14128971
© Illustrated London News Ltd/Mary Evans
Allied Allies Commerce Department Oxford Patriotism Shopping Store Stores
EDITORS COMMENTS
This evocative photograph captures the spirit of resilience and unity during wartime London, as Selfridges department store on Oxford Street stands proudly with its windows covered over for protection against air raids during the Second World War, around 1943. The iconic British retailer, known for its grand architecture and luxurious offerings, transformed into a symbol of national pride and solidarity as the flags of the United Kingdom's allies hung between its columns. The image serves as a poignant reminder of the role commerce played during this tumultuous period, with businesses like Selfridges adapting to the challenges of wartime and continuing to serve their communities in new ways. The presence of the allied flags signified not only a show of patriotism but also a commitment to the collective cause of defending freedom and democracy. As the city endured the hardships of the war, the sight of Selfridges, with its covered windows and flying flags, would have offered a sense of comfort and continuity to the people of London. This photograph is a testament to the indomitable spirit of the British people and their ability to adapt and thrive, even in the most challenging of circumstances.
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