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Poster of the French-American Laundries, by Leonetto

Poster of the French-American Laundries, by Leonetto


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Poster of the French-American Laundries, by Leonetto

" Poster of the French-American Laundries, by Leonetto Cappiello (1920). Art Deco. ITALY. Milan. Civica Raccolta delle Stampe " Achille Bertarelli" (Achille Bertarelli collection of prints)."

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Achille Agent Bertarelli Civica Delle Laundries Laundry Milan Publicity Raccolta Stampe Cappiello Deco Leonetto


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> Arts > Artists > C > Leonetto Cappiello

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> Europe > Italy > Milan

> Europe > Italy > Posters

> Posters > Related Images


EDITORS COMMENTS
This poster, titled "Poster of the French-American Laundries" by the Italian artist Leonetto Cappiello, dates back to 1920 and is a prime example of the Art Deco style. The poster was created in Milan, Italy, and is now part of the prestigious Achille Bertarelli collection of prints, housed in the Civica Raccolta delle Stampe (Civic Collection of Prints) in Milan. The design showcases a vibrant and dynamic composition, with a turkey in the foreground proudly displaying a washing line adorned with freshly pressed clothes, symbolizing the high-quality laundry services offered by the French-American Laundries. The use of bold colors, geometric shapes, and intricate patterns are characteristic of the Art Deco movement, which emphasized modernity and luxury. Leonetto Cappiello (1875-1942) was an influential Italian artist and graphic designer, known for his innovative advertising posters. His work often featured striking visuals and bold typography, making them stand out in the crowded public space. In this poster, Cappiello expertly combines visual appeal with a clear and concise message, effectively promoting the French-American Laundries to a broad audience. The poster's preservation in the Achille Bertarelli collection is a testament to its historical significance and artistic merit. Today, it continues to captivate viewers with its timeless design and intriguing story, offering a glimpse into the past while showcasing the enduring allure of the Art Deco aesthetic.

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