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British Military Recruitment Poster - Inter-war period
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British Military Recruitment Poster - Inter-war period
Recruitment poster printed by Gale and Polden Limited, 1930 (c). Associated with the Duke of Cambridges Own Middlesex Regiment. Date: 1930
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Media ID 14158772
© The National Army Museum / Mary Evans Picture Library
57th 77th Cambridge Cambridges Gale Middlesex Polden Recruiting Recruitment Regiment Splendid
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EDITORS COMMENTS
This evocative recruitment poster, printed by Gale and Polden Limited in 1930, invites potential recruits to join the ranks of the Duke of Cambridge's Own Middlesex Regiment during the inter-war period. The image features a line of smartly uniformed soldiers, each saluting and holding aloft the regimental flag, with the 57th and 77th regiments' insignia prominently displayed. The soldiers stand proudly against a backdrop of British flags and the iconic Tower Bridge, symbolizing their commitment to serving their country and upholding its traditions. The poster's design is both splendid and historically significant, reflecting the patriotic spirit and military pride of the era. The use of bold typography and vivid colors effectively conveys the message that joining the military was a noble and honorable pursuit. The poster's tagline, "Join the Duke of Cambridge's Own Middlesex Regiment," encourages prospective recruits to take the first step towards a fulfilling and purposeful career in the British Army. The inter-war period saw a significant decline in the size of the British military, as the country focused on rebuilding after the First World War. Recruitment posters like this one played a crucial role in encouraging young men to enlist and maintain the strength of the armed forces. This poster is a testament to the enduring appeal of military service and the pride and commitment of those who answered the call to duty.
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