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Harley Davidson advertisement, WW1
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Harley Davidson advertisement, WW1
First world War advertisement for the Harley-Davidson motor company ltd showing an officer riding a motor cycle and gallantly helping a fashionably dressed lady into its sidecar. Date: 1915
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Media ID 14142937
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Advertisements Adverts Bike Bikes Cycle Cycles Motorcycling Motorcyclist Motorcyclists Sidecar Officers
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EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, a beacon of innovation and freedom emerged in the form of the Harley-Davidson motorcycle. In this evocative image from 1915, an officer in full military regalia, complete with Sam Brown belt, peaked cap, and sword, gallantly assists a fashionably dressed lady into the sidecar of a Harley-Davidson motorcycle. The scene exudes an air of chivalry and daring, as the soldier's steely gaze and determined posture contrast sharply with the delicate elegance of the woman's attire. The Harley-Davidson motorcycle, with its powerful engine and rugged design, represented a new mode of transport for both military personnel and civilians during the war. Motorcycles were used extensively on the Western Front for reconnaissance, messenger duties, and even as ambulances. The sidecar, a popular addition to the motorcycle during this era, provided an essential means of transporting supplies and wounded soldiers. This advertisement from the Harley-Davidson Motor Company Ltd. showcases the versatility and utility of their motorcycles, as well as their ability to bring a touch of adventure and excitement to even the most trying of times. The image is a poignant reminder of the indomitable spirit that characterized the era, as ordinary people found innovative ways to adapt to the challenges of war and continue to push the boundaries of what was possible.
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