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New style jumper - 1919 ladies clothing advertisement
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New style jumper - 1919 ladies clothing advertisement
Advertisment for the new style jumper in cashmere available from Greensmith Downes & Son of George Street, Edinburgh. During the 1920s, the popularity of the jumper increased, at first in a kind of tunic form before gradually evolving into the kind of jumper we recognise today. It was part of a move towards more casual, sports-influenced dressing in the post-WWI era.
1919
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14241064
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cashmere Casual Downes Greensmith Jumper Jumpers Knitwear Tunic Womenswear Wool Woollen Woolly 1919
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EDITORS COMMENTS
Step into the fashionable world of 1919 with this advertisement for a new style jumper from Greensmith Downes & Son of George Street, Edinburgh. This elegant image showcases a woman in the latest fashion trend, wearing a chic jumper in cashmere. The popularity of jumpers began to rise during the 1920s, marking a shift towards more casual, sports-influenced dressing in the post-WWI era. Initially, jumpers appeared in a tunic form, as seen in this advertisement. The tunic style allowed for ease of movement and comfort, making it an ideal choice for the modern, active woman. As the decade progressed, the jumper evolved into the more familiar form we recognize today. This advertisement, published in the Illustrated London News, showcases the timeless appeal of the jumper in cashmere. The soft, luxurious fabric adds a touch of sophistication to the casual design, making it a must-have addition to any wardrobe. The woman in the image exudes confidence and style, embodying the spirit of the era. The 1920s marked a significant turning point in women's fashion, with a focus on comfort, practicality, and individual expression. The jumper became a staple piece, allowing women to embrace the newfound freedom and flexibility that came with the changing times. This advertisement serves as a reminder of the enduring influence of fashion trends from the past and the timeless appeal of the humble jumper.
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