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Oxford Street and Selfridges, London
Wall Art and Photo Gifts from Mary Evans Picture Library
Oxford Street and Selfridges, London
circa 1910s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 20614161
© Mary Evans / Grenville Collins Postcard Collection
Department Oxford Selfridges Shopping Store Traffic
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Step back in time and immerse yourself in the bustling atmosphere of Oxford Street in London during the 1910s. This photograph, taken by an unknown photographer and sourced from Mary Evans Picture Library, offers a rare glimpse into the past, showcasing the iconic Selfridges department store in all its glory. The image captures the vibrant energy of the shopping district, with horse-drawn carriages and automobiles navigating the narrow streets, while pedestrians scurry about, engrossed in their shopping errands. The facade of Selfridges, with its ornate architecture and distinctive green and gold signage, stands proudly at the heart of the scene. This era marked a significant turning point in retail history, as Selfridges, under the visionary leadership of its founder, Harry Gordon Selfridge, transformed the department store experience into a theatrical spectacle. The store was known for its innovative marketing strategies, such as extended opening hours, personal shopping services, and the famous 'Bright Young Things' who entertained customers and created a buzz around the store. The photograph also reveals the unique charm of Oxford Street during this time, with its eclectic mix of independent shops, cafes, and theatres, making it a must-visit destination for both locals and tourists. The image serves as a testament to the enduring allure of London's shopping scene and offers a fascinating glimpse into the city's rich history.
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