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Treloar Advertisement
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Treloar Advertisement
An illustrated advertisement for Treloar, specialists in floor coverings such as carpets, rugs and linoleum. The image shows Ludgate Hill in London, with a huge, red, decorative rug covering the road which leads to St. Paul's Cathedral. Date: circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32255072
© CLM Archive Collection / Mary Evans
Carpets Covering Coverings Floor Huge Leads Linoleum Ludgate Pauls Rugs Specialists Treloar Volume
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EDITORS COMMENTS
Step into a world of enchantment and transformation with this illustration from the October issues of volumes 68, 69, and 70 of a popular magazine, circa 1918. The image, part of the March of the Women Collection from Mary Evans Prints Online, showcases the magical power of Treloar's floor coverings, specialists in carpets, rugs, and linoleum. The scene is set at Ludgate Hill in London, where a huge, red, decorative rug covers the road leading to the iconic St. Paul's Cathedral. The vibrant colour of the rug, with its intricate patterns and designs, stands out against the grey and muted tones of the London landscape, creating a striking contrast. The rug, which appears to be so large that it could easily cover the entire road, is a testament to Treloar's expertise in creating high-quality floor coverings. The illustration invites us to imagine the sensation of walking on such a plush and inviting surface, adding a touch of elegance and sophistication to the everyday. The use of the London landmark as a backdrop adds a sense of grandeur and importance to the advertisement, emphasizing the idea that Treloar's floor coverings are not just functional items, but rather, they are essential elements that can transform a space and elevate its aesthetic appeal. This illustration is a fascinating glimpse into the past, offering a glimpse into the marketing strategies of the early 20th century and the way in which companies like Treloar sought to capture the public's imagination and make their products desirable. It is a reminder of the power of visual storytelling and the enduring allure of a well-designed rug or carpet.
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