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Society of Herbalists
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Society of Herbalists
Decorative scheme of the prmeises of The Society of Herbalists, Bruton Street, in Mayfair, London. This illustration is part of the Colour The Townscape campaign, to beautify buildings with colour and how architectural difficulties can be surmounted. Date: circa 1930
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Media ID 32242192
© CLM Archive Collection / Mary Evans
Artistic Basil Bruton Campaign Difficulties Ionides Mayfair Scheme Surmounted Townscape Beautify
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This enchanting illustration showcases the decorative scheme of The Society of Herbalists' premises, located on Bruton Street in the fashionable district of Mayfair, London, circa 1930. The Society of Herbalists was a renowned organization dedicated to the study and practice of herbal medicine, and this charming image is part of the Colour The Townscape campaign, an initiative aimed at enhancing the aesthetic appeal of urban buildings through vibrant colours and creative problem-solving. The architectural difficulties presented by the premises are cleverly surmounted through the intricate and artistic design. The exterior is adorned with lush greenery, climbing ivy, and an array of vivid flowers, creating a harmonious blend of nature and architecture. The herbs and botanicals displayed in the windows add to the organic theme, while the ornate detailing on the facade adds a touch of elegance. The illustration, from the Mary Evans Prints Online collection, is attributed to the artist March of the Women, whose identity remains a mystery. However, the artwork is a testament to the artistic vision and creativity of the Colour The Townscape campaign. The use of bold and contrasting colours, combined with intricate detailing, brings the premises to life and adds a sense of charm and character to the bustling streets of Mayfair. The Society of Herbalists' premises, with its decorative scheme, stands as a reminder of the beauty that can be found in the most unexpected places, even in the heart of a bustling city. This illustration is not only a visual delight but also a celebration of the power of art and creativity to transform the urban landscape.
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