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R. S. Hudson Limited Omo Advertisement
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R. S. Hudson Limited Omo Advertisement
An illustrated advertisement for R. S. Hudson Limited, promoting Omo, a bleacher, cleanser and purifier for household fabrics. The image portrays a mother, having taken down a curtain hanging, with her inquisitive daughter, saying What washes the curtains so white, Mummy? Date: circa 1919
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Media ID 32257388
© CLM Archive Collection / Mary Evans
Bleacher Cleanser Curtain Curtains Fabrics Hanging Household Hudson Inquisitive Mummy Portrays Promoting Washes 1919 Purifier Volume
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Step back in time with this illustration from the November 1919 issue of a popular women's magazine. The image, part of the March of the Women Collection from Mary Evans Prints Online, showcases a heartwarming moment between a mother and her curious daughter. In the scene, the mother, dressed in elegant Edwardian attire, is seen taking down a white curtain from a rod, while her young daughter, with wide eyes and a quizzical expression, asks, "What washes the curtains so white, Mummy?" The advertisement for R.S. Hudson Limited, subtly placed in the background, promotes their innovative product, Omo, a bleacher, cleanser, and purifier for household fabrics. Omo, which was introduced to the market around this time, revolutionized laundry care with its ability to effectively remove stains and brighten fabrics, making them look as pristine as the one in the illustration. The use of vibrant colors and intricate details in the illustration not only captures the essence of the early 20th century but also highlights the importance of cleanliness and hygiene in maintaining a well-kept home. The mother's gentle response to her daughter's question, "It's Omo, dear. It makes everything white and fresh," not only showcases the product's effectiveness but also emphasizes the bond between a mother and her child. This enchanting advertisement not only provides a glimpse into the past but also underscores the enduring power of effective marketing, as it successfully conveys the benefits of Omo to its audience in a relatable and engaging manner.
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