Penfold's Advertisement

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Penfold's Advertisement

An advertisement illustration for Penfolds Artists Materials, based in Sydney. The shield shaped image shows a group of people observing some paintings in a gallery. Date: circa 1923

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Media ID 32243636

© CLM Archive Collection / Mary Evans

Based Gallery Materials Observing Paintings Pitt Shaped Shield Sydney Unattributed 1923 Artists

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EDITORS COMMENTS
This illustration showcases Penfolds Artists Materials' advertisement from circa 1923, based in Sydney, Australia. The shield-shaped image, a trademark of Penfolds, presents a captivating scene of artistic inspiration and creativity. In the heart of the composition, a group of people is gathered in a gallery, intently observing a collection of paintings on the walls. The atmosphere is filled with a sense of awe and appreciation, as the onlookers take in the intricacies and beauty of the artworks. The advertisement, unattributed to a specific artist, highlights the role of Penfolds in providing the essential tools for artistic expression. The company's commitment to quality and dedication to artists is evident in the image, as the group gathers around the paintings, each person seemingly lost in their own thoughts and emotions. The illustration, reminiscent of the Art Deco period, features clean lines, bold shapes, and a harmonious color palette. The setting, with its high ceilings and large windows, exudes an air of sophistication and elegance, further emphasizing the importance of the artistic process. The address "88 Pitt Street" is subtly embedded in the image, adding a sense of location and authenticity to the scene. This advertisement for Penfolds Artists Materials serves as a testament to the enduring power of art and the role it plays in inspiring and connecting people.

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