Mr. ss Kresge prohibition message, probably 1920s

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Mr. ss Kresge prohibition message, probably 1920s

Mr.ss Kresge prohibition message, probably 1920s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32365890

© The Keasbury-Gordon Photograph Archive / Mary Evans

Alcohol Prohibition Temperance

EDITORS COMMENTS
This evocative photograph captures the essence of the temperance movement during the Prohibition era in America, as embodied in this handwritten message displayed on a wooden wall. The image, likely taken in the 1920s, transports us back in time to an era of social upheaval and moral fervor. The message, penned in elegant script, reads, "Prohibition is the law. Keep it that way. Don't drink. Don't sell. Don't buy." The stark reminder of the law's authority serves as a testament to the widespread impact of the Eighteenth Amendment, which outlawed the production, sale, and transportation of intoxicating liquors in the United States. The Edwardian-era setting is further emphasized by the intricate detailing of the wooden wall, with its ornate carvings and faded paint. The soft focus of the photograph adds to the nostalgic feel, inviting us to reflect on a time when the nation's moral compass was shifting dramatically. The image also serves as a reminder of the complex social dynamics of the Prohibition era, when the pursuit of pleasure and the desire to uphold moral values collided. The temperance movement, driven by a mix of religious and social concerns, sought to create a 'dry' America, free from the perceived evils of alcohol. However, the widespread flouting of the Prohibition laws led to the rise of organized crime and the emergence of the infamous speakeasies. This photograph, with its poignant message and evocative setting, offers a glimpse into the complex social and moral landscape of America during the Prohibition era. It serves as a reminder of a time when the nation was grappling with the consequences of its own moral crusade and the enduring power of the human desire for pleasure.

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