J. & F. Martell Advertisement

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J. & F. Martell Advertisement

An illustrated advertisement for J. & F. Martell Cognac, promoting Martell's brandy. The Pure Produce of France, can be read on a design, where a cherub can be seen pouring alcohol for a lady. Date: circa 1922

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Media ID 32243444

© CLM Archive Collection / Mary Evans

Alcohol Brandy Cherub Cognac Martell Pouring Produce Promoting Pure Read 1922

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EDITORS COMMENTS
This advertisement for J. & F. Martell Cognac, dated circa 1922, showcases the elegance and sophistication of the brand's rich heritage. The illustrated design, sourced from the extensive collection of Mary Evans Prints Online, promotes Martell's premium brandy as 'The Pure Produce of France.' At the heart of the advertisement is a cherub, a symbol of joy and indulgence, pouring a glass of Martell Cognac for a graceful lady. The cherub's expression conveys the delight and pleasure that comes with savoring a fine cognac. The lady, dressed in the height of early 20th-century fashion, receives the drink with a smile, her eyes closed in anticipation. The design's color palette is dominated by deep, rich hues, reflecting the depth and complexity of the cognac. The ornate, intricate details in the illustration add to the overall sense of luxury and refinement. The advertisement's tagline, 'Martell's,' is subtly embedded at the bottom, allowing the image to speak for itself and evoke the desired emotions. This advertisement not only showcases the allure and appeal of J. & F. Martell Cognac but also transports us back in time, offering a glimpse into the elegance and sophistication of the early 20th century. The cherub and the lady, their connection through the shared experience of enjoying a fine cognac, serve as a reminder of the timeless pleasure that comes with savoring a well-aged spirit.

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