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Hartland and Hyde Advertisement
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Hartland and Hyde Advertisement
An advertisement illustration for Hartland and Hyde, process engravers and specialists in colour work. Image shows an engraver at work. Date: circa 1917
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Media ID 32242822
© CLM Archive Collection / Mary Evans
Clarence Engraver Engravers Hartland Hyde Lawson Process Specialists Sydney Unattributed Shows
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This advertisement illustration, circa 1917, showcases the expert craftsmanship and innovative techniques of Hartland and Hyde, renowned process engravers and color specialists based in Sydney, Australia. The image transports us back in time, offering a glimpse into the intricate and meticulous world of printmaking during the early 20th century. At the heart of the illustration, an engraver is depicted intently at work, his focused expression and deft hands conveying the dedication and skill required for this artisanal trade. The engraving process, a labor-intensive and time-consuming method, involved the use of sharp tools to incise intricate designs onto copper plates, which were then inked and pressed onto paper to create high-quality prints. Hartland and Hyde distinguished themselves as leaders in the field by mastering the complexities of color work, a challenging aspect of the process that required a deep understanding of both the technical and artistic aspects of printmaking. Their expertise in this area enabled them to produce vibrant, lifelike images that captivated audiences and set them apart from their competitors. The image also features the impressive Lawson House and Clarence Street address of Hartland and Hyde's Sydney headquarters, further emphasizing their prestige and success in the industry. This advertisement serves as a testament to the enduring allure of the printmaking process and the unwavering dedication of Hartland and Hyde to their craft.
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