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Farmer's Sydney Advertisement
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Farmer's Sydney Advertisement
Advertisement for Farmer and Company, a Drapery business established in 1839 by Joseph and Caroline Farmer which became a retail empire and social institution. Located initially opposite the Victoria Theatre in Pitt Street, it expanded into a purpose built department store further south on Pitt Street in 1874 Date: circa 1916
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Media ID 32242614
© CLM Archive Collection / Mary Evans
1839 1874 Business Caroline Department Drapery Established Expanded Farmer Farmers Initially Institution Located Opposite Pitt Purpose Retail Store Sydney
EDITORS COMMENTS
This advertisement print, hailing from the early 20th century, showcases the enduring charm and influence of Farmer & Company, a historic drapery business established in Sydney, Australia, in 1839. Founded by the visionary couple, Joseph and Caroline Farmer, the business began as a humble enterprise opposite the Victoria Theatre on Pitt Street. Over the ensuing decades, Farmer & Company grew into a retail empire and social institution, captivating the hearts and minds of the community. By the early 1900s, the business had expanded into a grand, purpose-built department store further south on Pitt Street. The new location, with its impressive facade and extensive range of merchandise, solidified Farmer & Company's reputation as a leading retailer in Sydney. This advertisement, circa 1916, invites viewers to explore the vast selection of "Ladies' and Children's Fashion," "House Furnishings," and "Millinery" on offer at Farmer & Company. With its promise of "quality and value," the advertisement speaks to the business's commitment to providing the best possible shopping experience for its customers. The elegant typography and intricate illustrations in the advertisement reflect the refined taste and sophistication of the era. The image of a stylish woman, adorned in the latest fashion, further emphasizes the allure of Farmer & Company as a destination for those seeking the latest trends and impeccable style. This advertisement print offers a glimpse into the rich history of Farmer & Company, a beloved Sydney institution that continues to captivate and inspire generations of shoppers.
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