British Dominions General Insurance Advertisement

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British Dominions General Insurance Advertisement

An illustrated advertisement for the British Dominions General Insurance Co. Ltd, promoting the All-in household insurance policy, which is written on the pink robes that a large man is using to shield a small house, an action of protection. Date: circa 1916

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Media ID 32255822

© CLM Archive Collection / Mary Evans

Action Dominions Household Insurance Policy Promoting Protection Robes Shield Written Yard Volume

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EDITORS COMMENTS
This illustration hails from the March 1916 volume of a popular British magazine, showcasing the protective prowess of the British Dominions General Insurance Co. Ltd's All-in household insurance policy. The image features a large, robust man, clad in pink robes, shielding a quaint, diminutive house from various perils. The man's determined expression and the pink fabric billowing in the wind convey a sense of security and reassurance. The British Dominions General Insurance Co. Ltd, a leading insurance provider during the early 20th century, sought to assure its customers that their homes were in capable hands. The All-in household insurance policy, as depicted in this advertisement, offered comprehensive coverage against a multitude of risks, including fire, theft, and other unforeseen damages. The setting of the image is the historic Tokenhouse Yard in London, EC, where the company's headquarters were located. The illustration, with its vibrant color palette and intricate details, effectively conveys the message of protection and peace of mind that the British Dominions General Insurance Co. Ltd aimed to provide to its customers. The illustration was created by renowned artist William Edward Wigfull, whose work graced the pages of numerous magazines during this era. Wigfull's ability to capture the essence of the British Dominions General Insurance Co. Ltd's mission and values through his artistry continues to resonate with viewers over a century later.

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