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Advert, Van Houten's Cocoa, with town crier
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Advert, Van Houten's Cocoa, with town crier
Advert, Van Houten's Cocoa, with town crier. Date: circa 1900
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Media ID 32234478
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Best Cheapest Chocolate Cocoa Crier
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EDITORS COMMENTS
This vintage print captures a charming scene from the early 1900s, featuring an advertisement for Van Houten's Cocoa with a town crier. The town crier, dressed in traditional Victorian attire of red and black, stands proudly proclaiming the virtues of this popular cocoa brand to passersby. In an era before digital marketing and social media influencers, it was common for companies to rely on more traditional forms of advertising such as town criers to spread the word about their products.
Van Houten's Cocoa was known as one of the best cocoas available at that time, prized for its rich flavor and high quality ingredients. The town crier enthusiastically touts it as the "cheapest" and most delicious drink around, enticing potential customers with promises of a satisfyingly hot cup of chocolate.
The image evokes a sense of nostalgia for a bygone era when advertising was simpler yet no less effective. It reminds us of a time when communities were smaller and more closely knit, where local businesses relied on word-of-mouth and eye-catching displays like this one to attract customers.
Terry Parker has expertly captured the essence of this historical moment in his photograph, preserving a snapshot of everyday life in the early 20th century. This print serves as both a piece of art and a window into our past, offering viewers a glimpse into how advertising used to be done in days gone by.
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