Advertisement, for Brookes Soap, Monkey Brand

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Advertisement, for Brookes Soap, Monkey Brand

Advertisement, for Brookes Soap, Monkey Brand. Illustration of monkey in theatrical costume with box of soap. Captioned Always read the directions, won't wash clothes and for cleaning, scouring and scrubbing floors and kitchen tables, linoleum and oil cloth'. Date: 1895

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Media ID 32250824

© Illustrated London News Ltd/Mary Evans

Brand Brookes Monkey Soap Theatrical

EDITORS COMMENTS
Step into the 1890s with this charming advertisement for Brookes Soap, Monkey Brand. The illustration features a mischievous monkey in a theatrical costume, playfully holding a box of soap, inviting you to join in the fun. But don't let the monkey's antics fool you, for this soap was no joke when it came to getting the job done. The caption reads, "Always read the directions, won't wash clothes," reminding consumers that this soap was not intended for laundry, but rather for cleaning, scouring, and scrubbing floors, kitchen tables, linoleum, and oil cloth. The Victorian era was known for its intricate attention to cleanliness and hygiene, and Brookes Soap, Monkey Brand, with its effective cleaning power, was a trusted companion in every household. This advertisement, published in 1895, showcases the playful marketing tactics of the time, using an illustration of a monkey to grab the attention of potential customers. The use of theatrical costumes was a common advertising technique during the 19th century, as it added an element of entertainment and whimsy to the advertisement. The Brookes Soap, Monkey Brand advertisement is a delightful glimpse into the past, offering a peek into the marketing strategies of the late 1800s and the importance of cleanliness during the Victorian era.

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