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Advert, Bigger Size Mars Bar
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Advert, Bigger Size Mars Bar
Advert, Bigger Size Mars Bar - chocolate bar, still restricted by postwar rationing, hence the reference to points Date: 1950
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Media ID 32247812
© Mary Evans Picture Library
1950 Bigger Chocolate Mars Points Postwar Rationing Restricted Size
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Step into the 1950s with this advertisement for a 'Bigger Size Mars Bar' from the pages of a popular magazine. The image, taken by acclaimed photographer Terry Parker, showcases the chocolate bar in all its glory, its glossy surface reflecting the bright lights of the studio. The Mars Bar, a beloved treat during a time of postwar rationing, is depicted here as a luxurious indulgence, a testament to the power of advertising to make the ordinary seem extraordinary. The reference to 'points' in the advertisement serves as a reminder of the rationing system that still restricted the availability of many consumer goods in Britain during the early 1950s. The Mars Bar, like other chocolate products, was subject to these restrictions, making each bite a precious and hard-earned treat. The 'Bigger Size' Mars Bar, with its increased length and width, promised to deliver more joy and satisfaction with every purchase. The advertisement's bold typography and vibrant colors draw the viewer's attention, inviting them to imagine the taste and texture of the Mars Bar. The use of the tagline 'A Mars a Day Helps Workers Keep the Winter Chill Away' further emphasizes the Mars Bar's role as a source of comfort and energy during the colder months. This advertisement is a fascinating glimpse into the past, offering a glimpse into the marketing strategies and cultural context of the 1950s.
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