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13900057
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13900057
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32344354
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "PALMER LANDING WHEELS and TYRES" featuring an array of wheels and tires of different sizes, presumably for early 20th-century vehicles or aircraft. The image shows nine wheels with their tyres, some marked as "PALMER CORD AERO TYRE, " indicating that they were designed specifically for aviation use. Below the display of wheels is a table titled "STANDARD SIZES, " which lists various tyre dimensions including the tire size in inches (e. g. , 300 x 60), number of plies, type (either Cord or Fabric), weight in pounds, and price per pair in British pounds sterling (£ s. d. ). The prices range from £3 13s. 6d to £16 16s. 0d depending on the size and construction of the tire. At the bottom, there's branding information stating "THE PALMER TYRE LIMITED" along with addresses in London ("119-121-123 SHAFTESBURY AVENUE") and Paris ("24 Boulevard des Italiens"). Additional locations are listed: War Office, Ministry of Munitions, Tyre Department at Vickers House; also mentioned are telephone numbers corresponding to each location. The overall design suggests this advertisement dates back to around World War I era when such detailed listings would be common practice in print ads targeting both commercial customers and military contractors who required reliable tyres for their vehicles or aircraft.
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