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13900048
Wall Art and Photo Gifts from Mary Evans Picture Library
13900048
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32344320
© Aviation Ancestry
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VISUAL DESCRIPTION
Kempshall Tyres are celebrated as reaching "sky high" popularity in this early twentieth-century advert which boasts their suitability for aeroplanes, motor cars, and motor cycles alike. Featuring cherubs playfully interacting with giant versions of Kempshall Tyres amidst clouds – suggesting divine approval – it emphasizes two key selling points: best British quality ("Best British") and reliable grip ("Always Grip Never Slip"). This marketing piece communicates innovation through its mention of overcoming 'easing' troubles via interlocked fabric layers within tyres—a testament to how companies like Kempshall were innovating within rubber manufacturing processes during that time period.
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