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13889389
Wall Art and Photo Gifts from Mary Evans Picture Library
13889389
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343322
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VISUAL DESCRIPTION
This image features a vintage advertisement for "TORMOL, " an alloy steel product by Samuel Fox & Co. Ltd. , associated with the United Crucible Steel Limited from Stocksbridge, Sheffield. The ad emphasizes that TORMOL is designed for highly stressed parts, boasting resistance to shock and fatigue while being free from temper brittleness—a common flaw in many other steels previously known and used. It suggests that TORMOL's simplified heat treatment allows it to be satisfactory for forgings and stampings on a high production basis. The central visual element is an illustration of a 6-cylinder crankshaft, machined from a solid billet of TORMOL steel, showcasing the material's strength and machining capabilities. The text further explains that TORMOL forgings and stampings can be hardened and tempered, ensuring they maintain their resilience under stress conditions without risk of distortion. At the bottom right corner, there are logos indicating association with Stocksbridge Sheffield as well as the United Crucible Steel Limited. This advertisement likely dates back to the early-to-mid 20th century when industrial advancements were often promoted through such detailed print ads emphasizing technical superiority and reliability of new materials like TORMOL in various engineering applications.
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