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13889160
Wall Art and Photo Gifts from Mary Evans Picture Library
13889160
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32342910
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for P. B. Cow & Co. Ltd. , promoting their air bed product, LI-LO, to members of the Goldfish Club. The image features an aviator lying on a LI-LO air bed in turbulent sea waters, clutching onto it for survival while a large fish and an angelic figure with wings observe him from above. Text accompanying the illustration reads "TO GOLDFISH CLUB MEMBERS" and highlights that the club is exclusive to those who have survived at sea after being forced to leave their aircraft during wartime operations. The ad encourages current members to share ideas and suggestions with the company and invites eligible servicemen who used emergency dinghies or life rafts after ditching their aircraft over water to apply for membership in this unique fraternity. The overall tone of the advertisement combines respect for military service members' bravery with a promotional message highlighting how P. B. Cow's product can be associated with such daring escapes and survival stories.
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