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13888742
Wall Art and Photo Gifts from Mary Evans Picture Library
13888742
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32342250
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "Improved Alpax, " which is presented as suitable for more highly stressed parts, indicating its use in scenarios requiring durable metal alloys. The ad highlights three different grades of the material: Alpax (Pure), Alpax Alpha, and Alpax Gamma, each with variations such as 'As Cast, ' 'Tempered, ' and 'Fully Heat-Treated. ' It includes mechanical properties characterized by tensile strength, elongation percentage, impact resistance (Charpy test), and Brinell hardness number according to B. S. Specifications. The layout features bold typography with the words "Improved Alpax" prominently displayed at the top center. To the left side of the page are logos or symbols representing ALPAX BETA TEMPERED D. T. D. 240, while on the right side there's a logo for ALPAX GAMMA HEAT TREATED D. T. D. 245. At the bottom of the advertisement is contact information including a telegram address ("Lytalloys, Phone London"), telephone number ("Willesden 3460-1-2"), and business name ("LIGHTALLOYS LIMITED"). The location of their works is given as "Alpax Works, St. Leonard’s Road Willesden Junction, London N. W. 10. " Overall this image represents an industrial era marketing approach focused on technical specifications to appeal to buyers needing high-performance materials.
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