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13885684
Wall Art and Photo Gifts from Mary Evans Picture Library
13885684
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338144
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage black and white advertisement for Castrol lubricating oil. At the top left, there's an emblem with "S. B. A. C. " on it, possibly indicating an association or certification related to aviation. The central feature of the ad is a stylized illustration showing a can of Castrol oil tilted with its contents spilling out in a smooth, thick stream that forms into what appears to be a snake-like shape on the ground. This visual metaphor emphasizes the fluidity and quality of the product. To the right side of this graphic element is text that reads: "When it’s a question of Oil, you will find that the answer spells “CASTROL”—the one lubricating oil which all experienced airmen use because they are experienced airmen. " Below this paragraph is another logo for Wakefield Castrol with trademark registration notice. At the bottom part of the image, additional information about C. C. Wakefield & Co. , Ltd. , including their addresses at Wakefield House, Cheapside, London E. C. 2 and 21 Rue du Mont Thabor Paris indicates where they are located or how they could be contacted during that time period when such advertisements were common. Overall, this advertisement aims to convey trustworthiness and high performance associated with Castrol oil by linking it to expert users—experienced pilots—and suggesting reliability through its choice of words and imagery.
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