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13885632
Wall Art and Photo Gifts from Mary Evans Picture Library
13885632
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338038
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Castrol 'R' (Racing) motor oil, emphasizing its historical association with aviation and exploration. The caption at the top reads "The Development of the Aeroplane" followed by "The Aerial Expedition to the North Pole in 1918, " suggesting that this particular oil was used in aircraft during early polar expeditions. The image shows a biplane with skis instead of wheels, indicative of adaptations made for landing on snow or ice. Below the plane, there are two figures who appear to be pilots or explorers dressed in heavy coats suitable for arctic conditions; they are standing next to what looks like camping equipment and supplies, possibly preparing or resting from their journey. In the background, rugged terrain featuring rocks and snow can be seen, which sets an adventurous tone. To the right side of the illustration is Castrol's branding with 'Castrol' prominently displayed along with their slogan "The one oil for all engines. " At the bottom left corner is a small emblem featuring three castles that likely represents Castrol's logo at that time. Lastly, below everything else is information about where C. C Wakefield & Co. , manufacturers of Castrol products were located: Wakefield House, Cheapside, London E. C. This ad aims to associate Castrol motor oil with technological advancement and reliability under extreme conditions—a marketing strategy meant to build trust in its performance across various engine types.
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