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13885264
Wall Art and Photo Gifts from Mary Evans Picture Library
13885264
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337812
© Aviation Ancestry
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VISUAL DESCRIPTION
The image displays a black and white advertisement for Sperry flight instruments, showcasing three essential aviation gauges with the caption "The New Look. " The top left instrument is labeled "A. S. I. " which stands for Airspeed Indicator, used to display the aircraft's speed relative to the surrounding air. To its right is an instrument labeled "I. L. S. " indicating it's an Instrument Landing System receiver that helps pilots during approach and landing in low visibility conditions. Below these two is an "ALTIMETER, " which measures the aircraft's altitude above sea level. The text below emphasizes advancements in all-weather flight operations and highlights Sperry's commitment to precision and improved layout of flight instrumentation. It mentions that both British Overseas Airways Corporation (B. O. A. C. ) and British European Airways (B. E. A. ) have adopted a standard layout featuring these instruments. It also notes that similar layouts incorporating these Sperry instruments will be utilized by military and other civil aircraft, reinforcing the brand message: "SPERRY INSTRUMENTS THAT INSPIRE CONFIDENCE. " At the bottom of the ad are details about Sperry Gyroscope Co. Ltd. , including their location at Great West Road, Brentford, Middlesex, along with a phone number for contact. This advertisement reflects mid-20th-century aviation technology and marketing practices aimed at industry professionals looking for reliable instrumentation solutions.
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