13884499

Wall Art and Photo Gifts from Mary Evans Picture Library

13884499

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32336788

© Aviation Ancestry

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> Europe > United Kingdom > England > London > Transport > Aviation > Related Images

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for Smith's Instruments, featuring the "HUSUN" Aperiodic Compass. At the top of the ad, there is an endorsement from Mrs. J. A. Mollison (C. B. E. ), who is quoted saying: "For hundreds of miles I flew completely blind with only the instruments of my machine in front of me — If the instruments failed [. . . ]" The quote suggests her reliance on these instruments during flight conditions where visibility was poor or nonexistent. The compass itself is prominently displayed in the center with a label indicating it as "The D. H. " Below this image, bold text proclaims that this particular compass "DID NOT FAIL!" emphasizing its reliability and robustness under challenging conditions. At the bottom, additional branding information states "SMITH'S AIRCRAFT INSTRUMENTS, " along with their address at 155 Great Portland Street, London W1. , and other contact details including telephone number Welbeck 3641 and telegrams addressed to 'Advance' Westcent London. Overall, this advertisement highlights both product reliability through testimonial and technical illustration while also providing necessary company contact information for potential customers interested in aviation instrumentation.

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