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13883043
Wall Art and Photo Gifts from Mary Evans Picture Library
13883043
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32334760
© Aviation Ancestry
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VISUAL DESCRIPTION
This vintage advertisement showcases the "Modern Heavy Gang" featuring a Stacatruc forklift, emphasizing efficiency and strength with the tagline "One girl on 4 wheels." The ad highlights various capabilities of this industrial machine, such as its powerful engine, precision lifting up to two tons, and ability to carry heavy loads like metal ingots or barrels. It also boasts about its hauling capacity and stacking prowess. The image itself presents a stark contrast between the delicate notion of 'one girl' and the robustness of machinery designed for heavy-duty tasks. This clever marketing strategy from that era aimed at illustrating how one piece of equipment could replace multiple workers, thereby saving time and costs in operations.
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