13881296

Wall Art and Photo Gifts from Mary Evans Picture Library

13881296

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32333192

© Aviation Ancestry

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> Animals > Mollusks > Top Shells

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
The image is a black and white vintage advertisement for Shell petrol, featuring an announcement of their success in the King's Cup air race. The headline "SHELL—AS USUAL!" is prominently displayed at the top, followed by "KING'S CUP" and then "Fastest Time Round Course by a De HAVILLAND MOTH on special SHELL PETROL. " Below this text, there is a photograph of Mr. A. S. Butler who was second in the King's Cup Race flying a de Havilland Moth (Gipsy Mark II Engine) while holding goggles in his right hand, suggesting he has just completed or is about to engage in flight. He appears to be standing outdoors with spectators visible behind him. At the bottom of the advertisement, additional text provides context: "Mr. A. S. Butler, who was 2nd in the King's Cup Race in De Havilland Moth (Gipsy Mark II Engine) won the prize for the Fastest Time Round The Course at an average speed of 129. 7 m. p. h. " This indicates that although Mr. Butler did not win first place overall, he achieved recognition for having completed one segment of the competition—the round course—at the highest average speed. The ad implies that Shell petrol played a significant role in this achievement and suggests its superiority as aviation fuel through its association with high performance ("on special SHELL PETROL"). It also includes fine print at bottom right corner which likely states something related to promotional considerations or copyright information but it’s too small to read clearly.

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