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13879501
Wall Art and Photo Gifts from Mary Evans Picture Library
13879501
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32330534
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for T. & W. Fariloe, Limited, featuring their range of varnishes, paints, and enamels designed for various applications including aeroplane parts. The ad emphasizes the fine quality of their products with specific mentions such as "white dope-resisting paint" and "battleship grey paint. " It also highlights stoving enamel among its offerings. The central feature of the image is a bold circular stamp-like design with the words "CODE THE WORD VARNISHES PAINTS ENAMELS, " suggesting that using these terms when ordering or inquiring would streamline communication and prevent workshop errors. On the right side of the advertisement are listed special features that set T. & W. Farmiloe's products apart: ease of application, rapid drying times, perfect finish after application, and extreme durability. At the bottom left corner are contact details indicating that T. & W. Farmiloe was located in Westminster, London (with an address provided), along with telegraphic information and a telephone number (Victoria 4406 [4 lines]) to facilitate inquiries. Finally, there is an invitation at the bottom right corner asking if customers may be interested in receiving samples: "MAY WE SEND YOU SAMPLES?" Overall, this image captures a snapshot of early 20th-century industrial marketing tactics focused on product quality features and customer service through sample offerings.
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