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13879489
Wall Art and Photo Gifts from Mary Evans Picture Library
13879489
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32330506
© Aviation Ancestry
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VISUAL DESCRIPTION
This vintage advertisement showcases the brand "EMAILLITE," which is described as a product used by several European countries, including Britain, France, Russia, and Belgium. The ad emphasizes EMAILLITE's reputation as "The DOPE" – in this context, 'dope' refers to a varnish or lacquer applied to fabric-covered aircraft structures to tighten and protect them. It boasts of its superior quality with the tagline "STILL THE PREMIER DOPE!" and compares its effectiveness to being "AS TIGHT AS A DRUM." The British Emaillite Co., Ltd., located on Regent Street near Piccadilly Circus in London, presents itself as an established company with contact details provided for potential customers.
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