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13878996
Wall Art and Photo Gifts from Mary Evans Picture Library
13878996
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32329724
© Aviation Ancestry
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VISUAL DESCRIPTION
The advertisement features the text "CELLON" at the top, described as "The Dope Of Proved Efficiency. " Below this headline is a logo with intertwined letters that appear to be "SBAC, " possibly representing an aviation council or company. The main body of the ad includes a photograph of a biplane labeled as the "BRISTOL" FIGHTER Type F. 2B. Below the image, there's historical context provided: In September 1917, a Bristol Fighter was delivered from the 'Bristol' works and put into commission in fighting areas. It was unfortunately landed in Holland soon afterwards by mist and by Dutch Government permission has remained in Holland ever since. From that time until now, though in continuous use by the Dutch Pilots, THE CELLON DOPE has not been renewed and it still in perfect condition. This narrative suggests that despite years of use without renewal of its protective dope (a type of lacquer or varnish used on fabric-covered aircraft), thanks to Cellon products, the plane's exterior remains in excellent condition. At bottom left is information about Cellon (Richmond) Ltd. , including their address at 22 Cork Street, London W1. , along with telegraphic contact details indicating their location and telephone number for communication purposes. Overall, this vintage advertisement emphasizes reliability and durability through anecdotal evidence involving military aviation history during World War I era.
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