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13878086
Wall Art and Photo Gifts from Mary Evans Picture Library
13878086
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32328352
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This image features a vintage advertisement for Ratim Service, with the headline "RATIN improves on legend!" The ad cleverly references the story of the Pied Piper to promote its rat control services. It depicts an illustration of the Pied Piper character in his traditional attire, complete with a feathered hat and cape, playing his pipe. However, instead of leading rats away as in the legend, he is shown against a backdrop that suggests efficiency and scientific pest control methods. The text below emphasizes that while everyone knows about the legendary figure who lured rats away with music, it's more important to be aware of Ratin Service's effectiveness at eliminating pests. The copy highlights how Ratin Service uses thorough inspections and treatments to improve upon folklore solutions by providing scientifically based pest management. At the bottom of the advertisement are details for contacting Ratin Service at their London address along with various branches listed across England and Scotland. The notice "NO PREPARATIONS FOR SALE. SERVICE ONLY. " indicates that they offer service-based solutions rather than selling products directly to consumers. Overall, this image captures a mid-20th-century marketing approach where companies would often leverage popular tales or characters from folklore to create memorable advertising campaigns linking past narratives with modern services or technologies.
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