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13875509
Wall Art and Photo Gifts from Mary Evans Picture Library
13875509
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32324622
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VISUAL DESCRIPTION
Set against a snowy mountain backdrop reminiscent of Everest expeditions, this final advertisement features what appears to be explorers alongside mythical creatures referred to as "The Abominable Little Horses." These characters symbolize Desoutter's robust testing procedures under extreme conditions—an inventive way of assuring customers about product durability regardless of environment stresses they might encounter ('Everest' test) or specific industry demands (e.g., health sector). By invoking imagery associated with adventure and resilience—the ad reinforces brand trustworthiness while maintaining its light-hearted tone.
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