13875488

Wall Art and Photo Gifts from Mary Evans Picture Library

13875488

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32324578

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Animals > Mammals > Cercopithecidae > Drill

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
The image is a vintage advertisement for Desoutter power tools. At the top, there's a playful slogan that reads "Baby, it’s cool inside, " suggesting comfort or ease of use with their products. The main visual features an illustrated woman in a dress and heels lounging comfortably on top of an oversized power drill, holding what appears to be a parasol or umbrella and fanning herself, reinforcing the message that using Desoutter tools is effortless and keeps you cool even when working. Below the illustration is text laid out like an anecdote from someone referred to as "the Managing Director, " reminiscing about past experiences with electric power tools that would get too hot to hold after prolonged use. This story sets up the contrast with Desoutter tools which presumably do not have this problem. At the bottom of the ad are bold letters stating “Desoutter POWER TOOLS INCREASE PRODUCTION, ” emphasizing their key selling point: efficiency and productivity gains by using their equipment. The company details such as address and telephone number are listed at the very bottom, indicating this ad likely dates back to before widespread internet usage when print ads often included comprehensive contact information for businesses.

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