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13875486
Wall Art and Photo Gifts from Mary Evans Picture Library
13875486
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32324576
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for Desoutter power tools. The illustration features an elegantly dressed man, likely representing a managing director or executive, gesturing grandly with one hand while holding his monocle in the other. He appears to be laughing or speaking animatedly about the merits of not "Gilding Lilies, " which suggests focusing on genuine quality rather than unnecessary embellishment. The text around him includes a monologue that reflects this sentiment, emphasizing efficiency and effectiveness over superfluous decoration. It's written in first-person from the perspective of someone who appreciates straightforward utility ("How splendid!" "I do not ask 'Is it magnificent?' but 'Does it work?'"). At the bottom of the image, bold lettering states "Desoutter POWER TOOLS INCREASE PRODUCTION, " implying that their products are practical solutions designed to enhance productivity without excess frills. The footer provides contact information for Desoutter Co. Ltd. , including their address in London and various forms of communication such as telephone and telegrams, indicative of the era before digital communication became prevalent.
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