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13872785
Wall Art and Photo Gifts from Mary Evans Picture Library
13872785
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32320952
© Aviation Ancestry
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VISUAL DESCRIPTION
This is an advertisement for the N. E. C. 50 B. H. P. (Brake Horse Power) engine, boasting a performance of 1, 250 revolutions and weighing 150 lbs. The ad highlights features such as including the carburettor, magneto, sparking plugs, wires and being "absolutely complete. " It claims that the N. E. C engines are entirely English-made and predicts their success in sweeping the board in 1911 like the French rotary did in 1910. Emphasizing efficiency, it notes there's no wasteful consumption of expensive lubricating oil as on rotary engines and no poppet valves or finicking parts to worry about. The ad suggests that this engine requires only basic attention similar to a good motor car engine while being reliable. Below this description is the company information: New Engine (Motor) Co. , Ltd. , located at 9 Grafton Street, Bond Street London W. , with works at Acton Hill Works in Acton London W. The style of typography and language used suggest that this advertisement dates back to the early twentieth century when industrial advancements were rapidly evolving automotive technology.
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