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13869596
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13869596
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32316016
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
The image shows a vintage advertisement for Beardmore Aero Engines, emphasizing their popularity. At the top of the ad is the bold name "Beardmore" with decorative graphic elements around it. Below that, in large letters, reads "WHY THEY ARE SO POPULAR, " followed by a subtitle stating "A Letter which explains:". The main body of the advertisement features an excerpt from a letter written by G. P. Henderson (Lieut. -Col. ), who endorses the Beardmore engine based on his personal experience using it for flights between various cities and notes its reliability, economical operation, and ease of maintenance. Below this testimonial is another statement reinforcing that those who have used these engines agree on their exceptional performance and mentions that leading aviation manufacturers are adopting Beardmore as a standard post-war power unit. At the bottom part of the ad are details about where to find Beardmore Aero Engines Ltd. , including their address at 112 Great Portland Street, London W1. , along with their works location at Parkhead Steel Works in Glasgow. The bottom-most part features an embellished logo or emblem reading "aeroEngines. " Overall, this image captures a historical piece of advertising aimed at promoting aircraft engines during what appears to be either during or shortly after World War I given references to post-war applications and surplus military stock being repurposed for commercial use.
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