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13868056
Wall Art and Photo Gifts from Mary Evans Picture Library
13868056
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32314082
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "VOKES" featuring their products, which are filters and air straighteners. The ad claims to offer "BETTER PERFORMANCE with VOKES Filters & Air Straighteners. " At the top of the image, there's a graphic representation of clean air flowing through a filter. Below this graphic, the text emphasizes the importance of clean power in dusty conditions for engines such as those found on tractors, trucks, buses, diesel locomotives and stationary engines. It mentions that these filters have been tested under real conditions by the Air Ministry. The middle section provides reasons why the Air Ministry has chosen Vokes' equipment: reliability due to extensive testing and research; an important contribution towards engine performance because they ensure full power without excessive fuel consumption; and protection against abrasive dust which can cause rapid wear in internal combustion engines. A photograph included near the bottom shows one of their products—a large metal box-like structure identified as an air cleaner or oil filter—along with additional information about its design features aimed at improving airflow while filtering out impurities. Finally, at the bottom of the ad is more detailed branding for "VOKES, " including their tagline ("AIR CLEANERS • OIL FILTERS") along with contact details (address: 21-26 LOWER RICHMOND RD. , PUTNEY LONDON S. W. 15) and phone number (PUTney 4466). The overall layout combines text blocks with different font sizes to highlight key points alongside visual elements that reinforce product benefits.
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