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13863438
Wall Art and Photo Gifts from Mary Evans Picture Library
13863438
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32307394
© Aviation Ancestry
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VISUAL DESCRIPTION
This image features a vintage advertisement for Rotax, a company specializing in electrical equipment for aircraft. The main visual is dominated by the dark silhouette of an airplane against a night sky, with only one red light visible on its underside—a nod to the importance of reliable electrical components in aviation safety and navigation. Below this striking graphic, there's an inset showcasing one of Rotax's products: what appears to be an electric starter motor or generator component. The text "ROTAX ELECTRICAL EQUIPMENT FOR AIRCRAFT" is prominently displayed in bold lettering at the bottom center of the ad, emphasizing the brand and product focus. Additional information provided includes "ROTAX LIMITED WILLESDEN JUNCTION. LONDON. N. W. 10, " indicating the location of the company's headquarters at that time. The overall design conveys a sense of reliability and essential functionality that would appeal to aircraft manufacturers and maintenance providers seeking quality electrical parts during what looks like it could be from around mid-20th century based on styling cues. In smaller print towards the lower right corner, there are signatures which seem to indicate artist credit for both illustration and layout/design—though they are not clearly legible—and also include '1944', suggesting this advertisement was created during World War II when such equipment would have been critically important.
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