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13861449
Wall Art and Photo Gifts from Mary Evans Picture Library
13861449
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32305690
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Lodge spark plugs, featuring the text "AFRICAN VICTORY. As in the Battle of Britain so throughout the whole of the historic desert campaign, a vital part was played by LODGE THE BEST PLUG IN THE WORLD. " The ad draws a parallel between Lodge's contribution to military efforts and their product quality. Below this headline is an illustration depicting what appears to be a scene from World War II's North African campaign with tanks and vehicles in silhouette against an expansive sky. Beneath this illustration are two images of Lodge spark plugs prominently displayed with the brand name visible on them. At the bottom, it states "WHOLLY British! Made by Lodge Plugs Ltd. , Rugby, " emphasizing its British manufacturing during a time when national pride and domestic production were particularly resonant themes due to wartime context.
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