13859472

Wall Art and Photo Gifts from Mary Evans Picture Library

13859472

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32303376

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > England > Surrey > Woking

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for the G. Q. Club featuring parachute equipment, including suits, harnesses, and parachutes. The ad showcases an illustration of a parachutist descending from the sky with a fully deployed round canopy parachute. Above him in bold letters is the phrase "I'm just dropping into the G. Q. Club!" which implies that joining this club or using their products is as easy and straightforward as making a parachute jump. On the left side of the image, there's text that humorously compares joining the G. Q. Club to attending another hotel party but clarifies that it's actually about individuals who safely enjoy their pastimes and social skills thanks to G. Q. Parachutes, suggesting reliability and safety associated with their brand. Below this description are two additional sections of text emphasizing simplicity in design akin to great achievements and highlighting features such as well-balanced flying skill with low built-in pressure resistance; chute incorporated silk; flexible harness; and velvet inside finish on leg-straps which prevent chafing. At the bottom right corner stands an imposing logo for "GQ Parachute" along with "Paramount SUIT, HARNESS AND PARACHUTE COMBINED. " This suggests that they offer an all-in-one solution for parachuting needs. The small print at the bottom indicates that these products are evolved and manufactured in Great Britain by Irving Air Chute Co Ltd. , Stadium Works Woking Surrey. Lastly, there's also a photograph inset on the lower left-hand side showing what appears to be one of their satisfied customers or possibly even an endorser wearing aviation gear including goggles—a typical attire for aviators or skydivers during this time period—giving potential buyers confidence in both product performance and popularity among users.

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