13859464

Wall Art and Photo Gifts from Mary Evans Picture Library

13859464

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32303360

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > England > Surrey > Woking

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement featuring an illustration of a man parachuting with the text "You see I used to be in the Advertising Business!" prominently displayed above him. The man is depicted as cheerfully skydiving, holding onto two briefcases, one labeled "JUMP" and the other with a large letter "Q, " suggesting that he has taken a literal jump from his previous career in advertising. The ad copy humorously plays on this concept by stating, "That's the boring side of these Pressure wearers—they won't talk about themselves! They'll rave how they've worn mine for months without having them cleaned; weights only 3 lbs. , no straps, how it jumps at the wearer's command. " This suggests that their product—a combination suit, harness, and parachute—is so reliable and easy to use that its users are more interested in discussing its practical benefits than boasting about their adventurous exploits. Below this description is another image showing off the G. Q. Parachute featured in the advertisement along with additional text promoting its advanced features: “G. Q. PARACHUTE COMBINED SUIT, HARNESS AND PARACHUTE. ” It also includes details such as being made by G. Q. Parachute Company Ltd. , located at Stadium Works Woking Surrey. Overall, this ad cleverly uses humor and novelty to promote its parachute products by implying that even those who were once involved in something as attention-grabbing as advertising have now moved on to even more thrilling endeavors thanks to G. Q. 's innovative gear.

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