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13858646
Wall Art and Photo Gifts from Mary Evans Picture Library
13858646
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302578
© Aviation Ancestry
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VISUAL DESCRIPTION
This image is a vintage advertisement promoting Federal Aircraft Works' all-metal skis for airplanes. At the top of the ad, there's a black and white photograph of an airplane equipped with skis on a snowy landscape. The main body of the ad features bold text in capital letters that reads: INCREASE AIRPLANE REVENUE INCREASE STUDENT TRAINING INCREASE AIRPLANE RENTALS INCREASE FLYING SAFETY Each statement emphasizes potential benefits that could be gained by using Federal's all-metal skis. Below this series of statements, it says "with FEDERAL ALL-METAL Skis, " suggesting that these improvements can be achieved through their product. The bottom section includes additional promotional text advising against landing too close to the airport without snow equipment and touts various advantages such as stimulating flight interest during winter months and increasing revenue options for aircraft owners. It also mentions that these skis provide safer and more efficient means of transportation over snow-covered terrain. At the very bottom, there are two logos: one reads "Every Field A Landing Field" emphasizing versatility, while below it is another logo stating "FEDERAL AIRCRAFT WORKS MINNEAPOLIS, MINN. , U. S. A. " indicating the manufacturer's name and location. Overall, this advertisement from Federal Aircraft Works aims to convince airplane operators to purchase their all-metal skis by highlighting increased revenue opportunities, training possibilities, rental income potential, and enhanced safety when flying in snowy conditions.
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